What is conscious fashion and why is SAWA SAWA a conscious fashion brand?
Conscious fashion, also called eco fashion, ethical fashion, or sustainable fashion, is a part of the growing design philosophy and trend of sustainability, the goal of which is to create a system which can be supported indefinitely in terms of human impact on the environment and social economic responsibility.”Earth conscious includes its benefits to the environment by being circular, biodegradable, natural, organic and eco friendly.
SAWA SAWA is a handmade fashion brand. We partner with artisan women in Kenya to create intricately beaded accessories and handwoven bags. They are made from organic, natural, sustainable sisal fiber. It is harvested from the leaves of the agave plant. The entire process is done by hand using an ancient craft passed down for thousands of years. The bantu women of Kenya have been weaving for generations. This craftsmanship has been passed down by grandmothers to their grandchildren. Every color and pattern has a meaning and a purpose. It was a way to connect, teach, learn and preserve the history of the tribe.
At SAWA SAWA, we harness this skill through our partnership with the artisan women. We source from nature by creating sustainable, biodegradable, circular products that go back into nature at the end of their usefulness. Our partnership with the women ensures that the products are ethically made using sustainable, eco-friendly materials. The revenue empowers the artisans through various empowerment programs and reproductive health education and resources for the girls. We spread love to the artisans, they share a piece of their heart and culture with the end consumer. We are a conscious fashion brand because we care about the artisans, the process of creation, the materials, the end product, the environment and the impact.