About SAWA SAWA

SAWA SAWA is more than just a fashion brand—it is a movement dedicated to empowering women artisans in Kenya by providing them with the resources, markets, and support needed to break the cycle of poverty. Our name, “SAWA SAWA,” means “It will be well,” a reflection of our promise to create lasting impact and positive change for both the artisans we work with and the conscious consumers who buy our products.

Mission Statement:

Our mission is to harness the ancient craftsmanship of Kenya to create sustainable solutions to poverty while empowering women, preserving wildlife, and offering eco-friendly fashion for the modern, socially-conscious consumer.

Our Craftsmanship: Celebrating Tradition and Quality

At the heart of SAWA SAWA lies the extraordinary craftsmanship of our artisans, who use age-old techniques in weaving and beading to create stunning, one-of-a-kind products. Each piece is handmade using sustainable, natural materials like resilient sisal fiber and locally sourced leather, passed down through generations. Our designs combine traditional artistry with modern aesthetics, making every bag, basket, and accessory both timeless and functional.

Craftsmanship Highlights:

- Weaving & Beading: Our artisans master these skills, creating intricate, beautifully designed pieces that reflect the cultural heritage of Kenya. From the Kithyoko group in Eastern Kenya to the Emirishoi group in the Mara and the Samburu group in Laikipia, each item is a unique expression of the artisan’s talent.
- Quality & Resilience: Every product is crafted with care, ensuring longevity and durability. Our bags are not only works of art but are also strong, bold, and versatile, designed to withstand the test of time and seasons.

Sustainability: Fashion with Purpose

We believe fashion should not come at the cost of the planet. SAWA SAWA is committed to slow fashion—our products are ethically made, fairly sourced, and eco-friendly. We ensure that every material used is biodegradable or sustainably sourced, supporting a circular economy that benefits both people and the environment.

Sustainability Initiatives:

- Eco-Friendly Materials: Our products are made from 100% natural, biodegradable plant fibers, responsibly sourced leather, and eco-conscious dyes.
- Empowering Communities: By working with women in rural areas, we help communities in wildlife conservation regions reduce poaching and environmental destruction. By creating alternative sources of income, we support habitat preservation and education.
- Sustainable Fashion: Our pieces offer modern women a conscious choice—fashion that not only looks good but does good, creating direct impact from woman to woman across continents.

Our Impact: Empowering Women & Transforming Communities

At the core of SAWA SAWA’s mission is the empowerment of artisan women. The women we work with are the solution to many challenges facing their communities. By turning their skills into sustainable income, we give them choices, and in turn, they invest in their daughters’ education, health, and futures.

Economic & Social Prosperity:

We work with artisans across various counties in Kenya, offering them opportunities for entrepreneurship and financial independence. Through their artistry, they are able to lift themselves, their families, and their communities out of poverty. Our work has a ripple effect, creating a cycle of commerce that leads to social and economic prosperity for generations to come.

Wildlife Conservation: Protecting Nature Through Empowerment

Kenya’s wildlife is one of its most precious resources, but poaching and environmental degradation threaten this natural heritage. SAWA SAWA contributes to wildlife conservation by empowering communities in wildlife preservation areas. By providing economic alternatives, we reduce the need for poaching and environmental exploitation, fostering a culture of conservation and respect for nature.

How We Support Conservation:

- We create economic alternatives for communities in wildlife conservation areas, helping reduce illegal hunting and poaching.
- Through education and economic development, we help protect critical habitats and wildlife for future generations.

Travel With a Purpose: Explore Kenya With SAWA SAWA

SAWA SAWA offers more than just products—we offer experiences. Our Rafiki trips allow you to immerse yourself in the culture, meet our artisans, and see firsthand the impact of your support. Whether you’re passionate about wildlife, culture, or sustainability, these trips offer a meaningful way to travel while making a difference.

Why Travel With Us:

- Cultural Immersion: Meet the artisans behind the products, learn about their craftsmanship, and experience the beauty of Kenyan traditions.
- Wildlife Conservation: Explore Kenya’s stunning landscapes and wildlife while contributing to preservation efforts.
- Purposeful Impact: Your travel supports the very women and communities you’ll meet, creating a direct and lasting impact.


Perfect Gifts with Purpose: Meaningful Gifts for Loved Ones

SAWA SAWA products make for unforgettable, purposeful gifts. Every item is more than a beautiful accessory—it’s a symbol of empowerment, sustainability, and craftsmanship. When you give a SAWA SAWA product, you are sharing a story of resilience, artistry, and hope.

Gift Highlights:

- Handmade Treasures: From stunning woven bags to intricately beaded baskets, our products make perfect gifts for those who appreciate quality and meaning.
- Purposeful Gifting: By gifting a SAWA SAWA product, you are supporting artisan women and contributing to wildlife conservation.

Join Us: How to Get Involved

There are many ways to support SAWA SAWA’s mission. Whether it’s purchasing a product, hosting a fundraiser, volunteering, or simply sharing our story, every action makes a difference. Here’s how you can help:

- Purchase our products: Every purchase directly supports women artisans and wildlife conservation.
- Volunteer or Host a Fundraiser: Rally your friends, colleagues, or community to raise awareness and funds.
- Donate: Your financial contribution helps us expand our impact and empower more women in Kenya.
- Share Our Story: Help us spread the word by sharing SAWA SAWA with your network.