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SAWA SAWA USA is an Austin based mission conscious fashion business that celebrates Africa as the cradle of all mankind. Our jewelry, shoes, clothing and bags are intricately handcrafted by artisans and craftsmen in Kenya using the age old traditional craft inspired by the Maasai tribe. Our products are sourced through fair trade practices through our partnership with Zafarani Afrika. By incorporating a chic, feminine, and modern style, our designers hope to create an affordable, fashionable, with a pop of luxury collection. I hope to create a successful collection for the modern inspired woman while making a difference in the lives of the talented artists and craftsmen in Kenya.

About me: My story.

I was born and raised in Kenya, I now reside in Dripping Springs, TX (South West Austin) with my husband and daughter. I never really appreciated the beauty and charm of the Kenyan culture until I moved to the US. Looking at my culture from ‘outside the box’ I realized how unique, inspired and polished everything was. It had taken thousands of years to perfect the craft into what it is now yet it is so hidden and unappreciated. I started buying the jewelry and bags for myself, soon I was getting a lot of complements and requests to sell some to my friends. I started selling some on Etsy, then Amazon and eBay. My mother (most awesome mother) went into the villages and bought the jewelry and sandals for me and sent them to Austin. It was a lot to ask of her since she was newly in remission from Lymphoma cancer.

I later got re-acquainted with an old high school classmate and friend, Kate. We both had Business degrees in Finance, She was new to being a stay-at-home mom with her 2 daughters and so was I. We got to talking and decided to partner up. She owns Zafarani Afrika and works directly with the artisans and craftsmen in Kenya. She runs a team of designers and stylists that help create a modern style. We are inspired and motivated by the economic impact. The women artisans are able to provide for their families and live a sustainable quality life.

Using my personal journey as a mom and a business owner, I would like to use my blog to connect with you to your sense of style, creativity and fashion. I also like to use my privilege as a Kenyan American to give travel and safari advice from the eyes of both a local Kenyan and an American who understands the expectations and realities of both sides.

Connect with me on Instagram, Pinterest and Facebook @sawasawausa


Anne Drane.